Senior Staff/ Supervisor / Coordinator / Team Leader
Education :
Bachelor Degree
DESCRIPTION
Senior Digital Strategist & Government Relations
About Qlue
Qlue is a social media platform that lets you connect with your neighbourhood as
well as to improve its condition. We work together with government to allow
citizens to report problems in real-time and gives the government the ability to
monitor officials and to address the problems. We worked closely with city
institutions, local communities, and police departments in combating threats
such as drugs, terrorism, and other crime-related reports.
Responsibilities:
Digital Strategist:
* Set digital marketing strategies using all necessary tools (e.g. website,
emails, social media and blogs).
* Develop content framework and copywriting to boost the brand’s performance.
* Identify trends and insights, and optimize spend and performance based on the
insights.
* Build strong clients relationships through social media interaction, but not
limited on social media.
* Keep up-to-date with our audience’s preferences and proactively suggest new
campaigns.
* Liaise with Marketing, Sales, Design teams to optimize customer experience
and ensure brand consistency.
* Establish best practices in digital marketing.
Public & Government Relations
* Lead the strategic process and coordinate with various stakeholders including
government to identify opportunities to expand our market reach, accelerate
penetration through commercial/channel activities
* Work with various central and regional commercial marketing functions to
identify potential gap-fills through partnerships or M&A opportunities
* Coordinate with the various marketing and commercial teams to build a case
for value and demand generation, competitive advantage, improved customer
experience
* Work with various operational functions to assess the feasibility of
implementation and support
* Work with commercial team to assess the commercial value and desirability
* Build financial models that highlight incremental value, return on
investment, risk, and sensitivity
* Work with Business Development to identify potential partners, collaborators
or M&A opportunities that fit the criteria set forth through the strategic
process
* Build the business case and present to the executive team
* Strong administration skills as well as negotiations with partners.
REQUIREMENTS
Requirements:
Digital Strategist
* Preferably 3-5 years working experience in service industry (Telco, Banking)
or government-related.
* Able to handle crisis management.
* Experience implementing and optimizing digital campaigns, nationwide event
and campaign.
* Solid knowledge of web analytics tools.
* Confident, sociable, ambitious and flexible character.
* An upbeat, well spoken team player who enjoys the random joys of working in a
startup environment.
* Technology savvy, understand how the media works, and can use the media to
promote Qlue’s program in a positive way.
* A problem solver who is always looking to help get things done.
* Familiar with branding measurement (offline and online, from engagement rate
in social media to BHT).
* Able to analyze the competitive review and identifying the emerging
competitor.
* Experienced in supervising the creative output in video, content writing and
visual.
* Understand the overall process of creative production.
* Anyone from digital agency especially from account and strategy department or
creative group head are encouraged to apply.
Public & Government Relations
* Minimum 3 to 7 years of experience in PR or branding, especially in digital
* Experienced in crisis management and/or customer service management
* Experienced in making a clear statement in the press release and email blast
* Experienced in converting mass people to product user is a must
* Experienced in handling/running a national scale campaign
* Experienced in engaging and maintain the relationship with media.
BENEFITS
Perks:
To see your work help shape a new product that makes a difference for likely millions of people.
Catered lunches, free coffee, and snack, paid time-off on your birthday, ping pong table, swimming pool, team building activity, BBQ night in green zen office.
